Data-driven product innovation and consumer conversion
Know your competition, Master your market
A competitive product analysis and deep understanding of the competition are key activities if you want to succeed in reaching and selling to your target market. To achieve and maintain a competitive advantage, product roadmaps must be built based on a thorough knowledge of the market landscape. Mastering competitive information allows you to extract the full potential of your products to improve sales conversion.
Determining your pool of competitors
Identification of where your competitive product stands (technically, life cycle, etc.)
Understanding and mapping the product segmentation of competitive portfolios
Extract the value of your products compared to the competition
Lizeo Product solutions
Lizeo delivers solutions from market analysis to product comparison tools, in order to develop effective product strategies.
Identify opportunities for positioning and developing new products to drive your product roadmap
Anticipate changes to the market offerings and product life cycles to guide your long-term strategy
Arm your sales force with cutting edge selling tools that highlight the value of your products