Lizeo®.Insights
Data-driven solutions for understanding the online consumer journey
Identify the factors that influence the consumer buying process
- You want to understand what consumers or your customers are looking for on the Internet and adapt your offer to consumer expectations.
- You want to understand what can influence consumers' online purchasing behaviour (brand reputation, consumer reviews, promotional offers, availability of a product or service, etc.).
- You want to assess your competitive environment and find out about competing offers (scraping offers, prices).
- You want to find out about effective and innovative digital strategies to improve your conversion rate
- You want to measure your customers' satisfaction by asking them about your offers and/or identifying their needs and expectations
Your challenges
Understand consumers and their buying habits by analyzing internet searches (search engines or marketplaces) and analyzing their post-purchase opinions (analysis of opinions and consumer/customer surveys).
Identify the consumer's main online touchpoints and the offer to which they are exposed (Top sites in the results pages) and assess your positioning
Understand the digital strategies (display, assortment, etc.) of competing brands in a specific universe and their digital presence.
Lizeo Insights
Lizeo Insights offers a global and objective approach that provides a complete understanding of the online consumer / customer journey, from the moment the consumer / customer has an idea in mind (looking for a product, a brand, a service or information) through to the purchase.
Lizeo has developed a methodology based on the analysis of internet searches and the x-ray of online offerings (vision of offers, prices, etc.).
Lizeo Insights solutions
Online Consumer Journey - Search
Understanding and analysing the online consumer journey during the research phase.
Web Assessment
360° audit of the main digital touchpoints that web users are regularly exposed to during their online buying journey.
Digital Ecosystem Analysis
Analysis to understand the digital footprint of the main players in your industry and to estimate the digital maturity of your brand through in-depth monitoring of your digital ecosystem.
Surveys
In-depth knowledge of your consumers or customers to guide your marketing strategy.
The benefits
Get a multi-axis, multi-country overview of your brand's performance.
Identify key action levers to refocus your marketing activities effectively
Objectivate marketing hypotheses or intuitive approaches thanks to a statistically representative volume of data
Who is it for?
Communications Team
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Retail Team
Contact us Marketing and Product teams
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