Data Blog by Lizeo
Track price changes on its competitive perimeter
The daily work of pricers consists of a wide range of tasks, from maintaining the consistency of the pricing policy to sales support. Moreover, this, plus the volume of pricing data to monitor, makes it impossible to secure the price competitiveness of the entire SKU perimeter. Consequently, this often results in the default choice to monitor and analyze only key offers at the risk of missing out on real opportunities or threats on long-tail offers or niche markets.
Your challenges:
- Large volume of competing price data to analyse
- Weekly monitoring to stay competitive
- Track the entire dimensional scope and not the default key offers
Lizeo.price competitiveness alerting: automatic tyre tariff watch
Lizeo®.price competitiveness alerting is a software-as-a-service (SaaS) solution developed specifically for pricing teams in the tire industry. Specifically, this tool allows you to implement an automatic tariff watch over your entire competitive range.
Furthermore, the solution makes it possible to extend this surveillance perimeter without additional effort. It also helps to anticipate major trends by highlighting early warning signals, which allows for the recalibration of prices while there is still time. As a result, your pricing teams are automatically alerted if price competitiveness has drifted for several days, on any size and market area.
Solution description
Fundamentally, Lizeo®.price competitiveness alerting is based on a Price Index and Target Corridor logic. Additionally, the definition of the targets is made at several levels (market segment, dimension, SKU) from the web interface or by the integration of files in Excel or CSV format.
The solution allows to identify key alerts with dedicated dashboards.
In practice, the platform allows you to identify key alerts with dedicated dashboards. Then, it enables you to dig into the details of key alerts and identify root causes at the SKU level. Ultimately, you can monitor the declining number of alerts following your corrective actions.
Your benefits :
- Monitoring and measurement of corrective actions
- Real-time price adjustment possible in all areas
