Data Blog by Lizeo
Generate quality, unique and multilingual product descriptions
Tyre manufacturers and retailers need to regularly feed their product database with quality, unique, multilingual marketing descriptions in order to improve the visitors’ engagement to their websites. With a large product catalogue, getting thousands of unique, quality, SEO optimised product descriptions in multiple languages and formats is a challenge that marketing teams need to address to attract and convert online visits into purchases.
Your Challenges
- Quality multilingual marketing descriptions on a maximum of products displayed on your website(s)
- Unique content on each product page to avoid dereferencing due to duplicate content
- High-performance product sheets in terms of SEO to attract more visitors to your website
Lizeo.digital Content: Automatic generation of product descriptions using AI
Product description generation is one of the 3 key elements of the Lizeo Digital Content offer.
Lizeo has developed an AI tool that allows the generation of multilingual marketing descriptions on an unlimited number of European tyres in a few clicks, based on their characteristics in the Lizeo database.
This is the content of the solution:
Natural Language Generation technology
We use Natural Language Generation (NLG) technology to transform structured data into human-like text.
The quantity and quality of our tyre data allows us to generate very accurate descriptions very quickly, as soon as they appear on the market.
3 multilingual description formats
The descriptions are written in 3 formats, here is an example on the tyre industry:
Short synthetic text (french)
Long detailed text (english)
Talking points (spanish)
Our AI tool for automatic description generation allows us to offer objective descriptions based on tyre labelling and independent tests, treating brands in the same way with the same style and vocabulary.
How does it work?
- Define your strategy: which products to describe, languages, format, number of versions per product, frequency of receipt of new products, customisation according to your marketing pitch, etc.
- Delivery of your entire scope on existing products
- Deliveries at regular intervals: descriptions of new products, delivery of updates, etc.
Product descriptions for all your products…
… and multiple versions for each of them
For each product, we are able to deliver a significant number of unique descriptions:
Your Benefits
- Optimise your SEO with relevant content
- Boost your editorial content with a catalogue full of marketing descriptions
- Save time by offering a real-time description of your new products with automatically generated content
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